A inovação radical guiada pelo design
23 nov 2012 by josé carlos vaz, 21 Comments »
Publico aqui texto de José Hernani Arrym Filho sobre o papel do design na promoção da inovação nas organizações. Tomando como base as ideias de Roberto Verganti, o autor apresenta uma tipologia da inovação e mostra o potencial da inovação guiada pelo desing (design-driven innovation), apresentando um caso concreto de sua utilização.
Para os alunos da disciplina Tendências e Inovações no Setor Público este texto é leitura obrigatória para a prova.
Clique aqui para baixar ARTIGO_a inovacao radical guiada pelo design
Tags:Innovation driven design, Inovação, Inovação guiada pelo design
[…] ARRYM Fo., J. H. A inovaçào guiada pelo design. 2012. Disponível em http://vaz.blog.br/blog/?p=1989. […]
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