A inovação radical guiada pelo design

23 nov 2012 by josé carlos vaz, 21 Comments »

Publico aqui texto de José Hernani Arrym Filho sobre o papel do design na promoção da inovação nas organizações. Tomando como base as ideias de Roberto Verganti, o autor apresenta uma tipologia da inovação e mostra o potencial da inovação guiada pelo desing (design-driven innovation), apresentando um caso concreto de sua utilização.

Para os alunos da disciplina Tendências e Inovações no Setor Público este texto é leitura obrigatória para a prova.

Clique aqui para baixar ARTIGO_a inovacao radical guiada pelo design





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  1. Ana disse:

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